Purpose Over Profit: The Importance Of The Business Community In Driving Sustainability
In many ways, the pandemic has been a catalyst for cementing consumer power. People are more informed than ever, and are carefully examining the social good and corporate responsibility of the companies they spend their money with. A study from Accenture found, for example, that 50% of respondents would be more inclined to support a […]
Think Green!
Green comes in many colours. Environmental. Eco. Ecological. Circular economy. ESG (environmental, social, governance). Carbon offset. Carbon neutral. Carbon positive. And many, many more. But sadly, by far the most common is either greenwash or only partially thought through and implemented. But why does this matter in a ‘Back to Basics’ series? Actually. It matters very much. No matter how passionate you may […]